Tesla proved this week that it still has a knack for pulling off spectacular marketing stunts, revealing what could be the world’s second flying car during a live-streamed event. The flying Tesla Roadster Rocket Edition – or at least a concept for one – was designed to ride up a half-pipe, perform a kickflip and then glide to the ground using SpaceXAI thrusters and compressed air.
The production car won’t arrive until at least 2028, may not be road legal and can be reserved by invitation only, apparently requiring a $500,000 deposit. For anyone unable to part with that much cash under a reservation deal that explicitly states there is no delivery guarantee, Ikea believes it has a safer, more affordable option, available in stores today.
Ikea’s marketing departments already have a reputation for being resourceful and fast. We recently saw him jump on the 2026 Wicker trend faster than you can say “Alexander Skarsgård.” But Ikea Taiwan’s response to the Tesla Roadster concept’s flight capabilities is as impressive as the car’s 0.9-second 0-60 mph record.
His answer for a Tesla Roadster Rocket Edition setup to fit any home is to combine a $12.99 Ikea Lillabo 4-piece toy car set with a Brokglim bath towel. “Real life, baby,” he says in the Instagram post above, echoing Tesla’s caption in his own post below, before adding, “Safe, affordable.”
I don’t know how you’re supposed to secure the towel in the air like that, and I don’t think the Lillabo has a fan-based vacuum system to keep it on the track, but kids have even more imagination than Tesla; I’m sure they can find a solution. You can also try a slot car racing track.
Gn bussni
