Kylie Jenner poses with Fantasy Bra at the Victoria’s Secret Fashion Show

Updated October 18, 2026, 10:01 p.m. ET

The dreamiest bra in the world is back on the catwalk!

The Fantasy Bra, aka the jewel in Victoria’s Secret’s crown, made a glittering appearance at the Victoria’s Secret Fashion Show on Sunday, October 18, after an eight-year hiatus.

Kylie Jenner surprised the crowd by wearing this one-of-a-kind bra, created in partnership with luxury fine jewelry brand Jacob & Co. This year’s intricate diamond design was valued at $50 million, making it the most expensive fantasy bra of all time. The diamond-encrusted bra, made from 4,410 natural diamonds, bringing the total weight to 1,373.39 carats, was also adorned with a diamond drop-shaped fringe that dripped from the edge of the bust.

Jenner decorated the historic room with fluffy white wings and an all-white underwear set for a sparkling show that was one of the best moments of the night.

Kylie Jenner in the Fantasy Bra.

Originally designed in 1996 and first worn by Claudia Schiffer, the famous diamond bra was last created for the 2018 VS Fashion Show. Worn by Elsa Hosk, the “Dream Angels Fantasy Bra” was designed by Swarovski and encrusted with 21,000 diamonds.

Over the years, the iconic bra, which often costs over a million dollars, has been worn by famous angels such as Tyra Banks, Heidi Klum, Adriana Lima, Karolina Kurkova, Miranda Kerr and Jasmine Tookes, to name a few. But it was Gisele Bündchen who, in 2000, sported the “Heavenly Star bra”, the most expensive diamond model, worth a record $15 million.

In a series of teaser videos ahead of Sunday’s show, the brand announced that the intricate diamond piece would be making a comeback. But who would wear the coveted piece was kept secret. Netizens were quick to share their opinions on which angel they would choose, commenting on the Victoria’s Secret clips.

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