Apple Music unveils a new brand image, with a “made by sound” logo

Apple Music has officially launched its rebrand with a new design, logo and more. And in a video detailing the rebranding, Apple reveals that the new look was actually “created by sound.”

We’ve been seeing signs for weeks that Apple Music will be rebranding, including a new app icon and other design updates in iOS 27.2.

Now, Apple has officially revealed its new look and said it’s “created by sound.”

From the official Apple Music account on X:

Like the Apple TV rebrand, Apple released a behind-the-scenes video explaining that the new logo was created virtually. And in a fitting move for Apple’s music streaming service, the new-look Apple Music was “created by sound.” Apple says:

A story of music, collaboration and craftsmanship with Fred again… and NEST Acoustics. See how sound brought the Apple Music logo to life, captured entirely in camera. Just music, made visible.

Here’s the behind-the-scenes video of Apple Music’s name change:

Users will see the refreshed Apple Music identity in iOS 27.2 when it launches next week.

What do you think of the new look of Apple Music? Let us know in the comments.

Apple Music is available for $11.99/monthor you can get it as part of the Apple One bundle.

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