Bose today announced the acquisition of Skullcandy. Although the two companies are competitors in the consumer audio space, Skullcandy recently partnered with its new owner to bring several of Bose’s audio technologies – including its head-tracking spatial audio and excellent active noise cancellation (ANC) – to products like the Skullcandy Crusher 1080 ANC headphones and Method 360 ANC headphones.
Specific details of the deal were not shared, but according to a press release, Bose plans to keep Skullcandy as a separate brand that will be part of its premium consumer audio business. Skullcandy will remain based in Park City, Utah, where the company was founded. This acquisition will help Bose extend the reach of its audio technologies, including its industry-leading noise cancellation, to a wider audience.
“For more than 60 years, Bose has been committed to delivering incredible audio experiences, however and wherever people choose to listen. As we strive to reach even more people, we’re expanding how we do it, not only through Bose products, but also through technology partnerships and a growing portfolio of brands,” said Lila Snyder, CEO of Bose.
Founded in 2003, Skullcandy hasn’t been around as long as Bose, but the company’s distinct product designs and branding, which includes “long-standing relationships” with board sports athletes, will “present new ways for Bose to meaningfully connect with consumers where it has less presence today,” according to today’s release. Bose’s products are a staple among people who regularly fly and travel for work, but Skullcandy will help the company’s products appeal to consumers who don’t necessarily prioritize the effectiveness of ANC on their headphones.
Gn tech
