First Apple Black Friday deals on Apple Watch, MacBook Air and more

Black Friday is just a few weeks away and will take place on Friday, November 27, 2026. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more.

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Specifically, in this article we share all Apple products that are currently offering historically low prices, or discounts at least close to their record prices. Of course, these are early Black Friday deals, so even better discounts could appear later in the month, but if you’re shopping right now, these are all the best prices around.

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Our top picks

Apple Watch Ultra

The Apple Watch Ultra 4 is down to $699.99 at Amazon in one of the most notable early Black Friday discounts, down from $799.00. This is the lowest price ever on the new Ultra 4, which just launched in September.

If you purchase a Milanese Loop model, Amazon is also offering a $99 discount on one of these devices. There are five regular models on sale and two Milanese Loop models, and most have early November delivery dates on Amazon.

As for previous generation models, Best Buy is offering a large collection of Apple Watch Ultra 3 models this week for $549.00, down from $799.00. This is a massive $250 reduction on the previous generation device, and it represents a new all-time low price on these models. You can find similar $250 discounts on Milanese Loop models on Amazon.

AirTag 2

Apple’s AirTag 2 hit $23.00 this week on Amazon, up from $29.00. This offer concerns pack 1 of the AirTag 2, and it is a historically low price.

Mac Mini and Mac Studio

Apple’s new Mac mini has enjoyed one of the most consistent discounts over the past few weeks, and those $119 to $150 reductions have continued into the Black Friday season. Prices start at $779.00 for the entry-level model and currently include all M6 models, as well as the M5 Pro model.

Additionally, one of the best Black Friday deals is on the M5 Max Mac Studio with 36GB RAM and 512GB SSD, on sale for $2,299.00, down from $2,499.00.

MacBook Air

Amazon is offering $199 off almost every M5 MacBook Air model this week, with the best post-hike prices we’ve ever seen on the computer. Prices now start at $1,099.99 for the 512GB 13-inch model and $1,299.99 for the 512GB 15-inch model.

For the 15-inch MacBook Air M5 models, pricing starts with the 16GB/512GB model for $1,299.00, down from $1,499.00. You can also get the 16GB/1TB model for $1,549.00, down from $1,799.00, which is a $250 discount and another all-time low price for Black Friday.

AirPods

This month’s notable AirPods deals include solid second-best prices on the AirPods Pro 3 and AirPods Max 2, with up to $100 off these models.

iPhone 18 Pro and iPhone Duo

Wireless carriers have historically offered big savings on the latest iPhone models during the holidays, and Black Friday 2026 sales have kicked off at AT&T and T-Mobile, as well as Best Buy. Right now, we’re tracking notable deals on the iPhone 18 Pro, iPhone 18 Pro Max, and iPhone Duo. For even more savings, keep an eye out for older models during the holiday shopping season.

T-Mobile

• iPhone 18 Pro and iPhone 18 Pro Max: Up to $1,200 off with eligible trade-in
• iPhone Duo: Up to $1,200 off with eligible trade-in
• Apple Watch SE 3: No fees (up to $300) when adding a watch line to an eligible plan, or get $250 off any Apple Watch when you buy another Apple Watch

T-Mobile is offering the iPhone 18 Pro and iPhone 18 Pro Max up to $1,200 off when you trade in an old device (under any conditions) and purchase the new device with a qualifying unlimited plan. You can also benefit from this offer if you change lines to Experience Beyond 2.0, Experience Beyond or Go5G Next.

For anyone purchasing the iPhone Duo, you can get up to $1,200 off the iPhone Duo with any trade-in terms on an Experience Beyond plan. This reduction will appear in the form of bill credits over a 36-month period.

Likewise, if you’re on the Experience More or Experience Beyond plan, you can get up to $830 off with a trade-in and up to $730 off with a new line on most other plans. All of these offers have the same 36-month payment schedule.

AT&T

At AT&T, you can get the iPhone 18 Pro and iPhone 18 Pro Max for up to $1,200 off with an iPhone trade-in under any conditions. You will need to upgrade with AT&T Next Up Anytime or switch to receive this offer.

Additionally, new and existing customers can get up to $1,200 off iPhone Duo with a qualifying trade-in. If you switch to AT&T, the carrier will offer you up to $800 to pay off your device’s current balance, and you can save $200 per line by ordering the smartphone online.

As for the main offer of up to $1,200 off the iPhone Duo, AT&T says that requires a qualifying trade-in of $230 or more, as well as activating a new line or upgrading an existing line. You’ll get this credit over a 36-month period on your AT&T bill.

You can find a breakdown of each AT&T plan tier below, and remember that they each require a trade-in as well.

• Up to $1,200 off iPhone Duo: Requires AT&T Premium 2.0 plan or higher / $230 trade-in value or more
• Up to $930 off iPhone Duo: Requires AT&T Extra 2.0 plan or higher / $130 trade-in value or more
• Up to $500 off iPhone Duo: Requires Value Plan 2.0 / Trade-in value of $130 or more
• Up to $350 off iPhone Duo: Requires any eligible unlimited plan / Trade-in value from $35 to $129

If you switch to AT&T from another carrier, AT&T will refund your phone balance up to $800 off per line. With the $1,200 offer, AT&T is offering the 256GB iPhone 18 Pro for free.

Best buy

Carriers aren’t the only place you can save on iPhones this year, with Best Buy offering the same discounts as AT&T and T-Mobile with activation through those carriers at the time of purchase. This is a great option for anyone who shops a lot at Best Buy and likes to rack up member rewards points.

Similar to the carriers, you can get the iPhone 18 Pro and iPhone Duo models for up to $1,200 off with qualified activation on cellular plans and a trade-in of an older device. Best Buy supports activation through AT&T and Verizon.

iPhone cases

Amazon is offering big discounts on Apple’s Clear, Silicone, and TechWoven cases for the iPhone 18 Pro line this week. Overall, these are the best prices we’ve tracked yet on the new iPhone 18 Pro and iPhone 18 Pro Max cases. This time around, the deals don’t require any promo codes to see final sale prices.

Below, we also track some ongoing discounts on iPhone Duo cases from Amazon, ZAGG, and other retailers.

iPhone 18 Pro

iPhone 18 Pro Max

Other accessories

iPhone Duo

If you’re looking for protection for your new iPhone Duo, we’ve also tracked all the best cases and screen protectors for the new device. The problem with these accessories is that many of them aren’t on sale given how new the Duo is, but there are some overall cheap options you can find on Amazon, as well as a great buy two for 20% off at ZAGG.

Amazon has notable TechWoven dupe cases on sale, available for $29.99That’s $50 less than any official Apple iPhone Duo case. Otherwise, you’ll find the full list of retailers offering iPhone Duo accessories below.

• Amazon – iPhone Duo cases from Spigen, Speck, ZAGG and more
• AT&T – Discounts on iPhone Duo cases and screen protectors from Speck, Spigen and more
• Best Buy – iPhone Duo cases from Dbrand, OtterBox, Spigen, Kate Spade and more
• Burton Goods – Save on iPhone Duo Leather Cases
• ESR – Silicone Leather Case for iPhone Duo with Flexible Stand
• Nomad – Leather Folio Cases for iPhone Duo
• OtterBox – Defender Cases for iPhone Duo
• Speck – Presidio iPhone Duo Cases
• Target – Duo iPhone cases from ZAGG, Case-Mate and Kate Spade
• ZAGG – Save 20% when you buy 2 items at ZAGG, including iPhone Duo cases and screen protectors

More Black Friday sales