Burger King Italy reveals the official magic: the gathering meal supplied with a Whopper Deck box

Burger King has just launched a Magic: The Gathering meal complete with Whopper-themed boxes and pouches. Unfortunately, the promotion is exclusive to Burger King Italy, with no indication that it will extend to other countries.

However, all hope is not lost for players in other regions: this is one of Wizards of the Coast’s first fast food partnerships, following the trend of franchises like Pokémon. If the promotion goes well, we can expect more MTG collaborations in other regions in the future.

The targeted player becomes the monarch.

The Great Gathering Bundle (they use English on the official Burger King Italy website) includes your choice of a Chicken Krispper, a Double Cheeseburger or the plant-based Impossible Whopper with fries and a drink. It is priced at €19.90, or approximately $22 USD, and is available until November 30.

This sounds delicious and all, but the real thing that intrigues and frustrates Magic fans is the new TCG accessories. Each meal comes with a Burger King-themed deck box and 100 card sleeves, perfect for your silliest Commander deck. Both accessories, which can be seen in the image above, are designed in the style of a Whopper burger, with an orange “sesame bun” design, a patty and layers of toppings.

Heavy-duty patio boxes alone rarely cost less than $20, making the accessories a real bargain. As it stands, though, the only way to get your hands on them is to go to Italy to sample some Burger King.

Unlike the Pokémon Happy Meal, the MTG Burger King collaboration does not include any promotional cards. This could be a good thing, as region-locked cards may worsen current scalping problems in an already tumultuous TCG market. Still, I wouldn’t be surprised if Burger King deck boxes end up becoming a hot commodity on eBay.

Eager customers have already shared their loot online, sparking buzz from online MTG communities and anger from fans in other countries. One X user who got their hands on the collaboration praises the quality of the game box, but suggests that the sleeves “feel a little flimsy and cheap.”

The MTG collaboration being exclusive to Italy is not entirely random. As part of this collaboration, Burger King is sponsoring a number of local Pauper tournaments. The promotion is likely intended to help grow MTG’s audience in a new region, and Wizards seems to have a special affection for the Pauper community in particular.

For now, most of us are forced to watch Magic fans enjoy the collaboration from afar, but content creators are in on the action. Tolarian Community College challenged Italian professional Magic player Andrea Mengucci to film his experience: “You’ve faced the best players in the world… but can you take on The Whopper?”

Avatar of Blythe Dujardin

Blythe (she/her) is an Audience Development Coordinator at IGN who spends way too much time on character customization screens and searching for collectibles.

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