Nearly a decade after filing for bankruptcy and closing stores nationwide, Toys “R” Us is back, having opened more than 160 standalone locations across the United States, while continuing to rebuild its presence in the country.
The company announced on November 13 that its nationwide expansion, in partnership with Go! Retail Group, is complete, with over 160 standalone locations now open. The rollout follows an expansion announced in September, when Toys “R” Us announced plans to open 120 new stores before the holiday season.
The retailer is also preparing to open a new location at New York’s Grand Central Terminal. A grand opening celebration is planned for Friday, November 20, giving shoppers another place to find Christmas toys and gifts before Thanksgiving and Black Friday.
The event will begin at 10 a.m. ET at 89 East 42nd St. and will feature Geoffrey the Giraffe, the company’s mascot. The first 50 customers in line will receive a special gift, according to Toys “R” Us.
What will the new Toys ‘R’ Us store sell?
The Grand Central Terminal location will feature a selection of toys, collectibles and gifts from popular entertainment brands and franchises, including Lego, Barbie, Hot Wheels, Pokémon and “KPop Demon Hunters.”
The new store will serve commuters, tourists, collectors and other visitors to Manhattan’s transportation hub, the company said.
Other stand-alone Toys “R” Us locations offer toys and collectibles from major brands, with select stores offering additional attractions such as candy stores, cafes and designer studios. The latter provides spaces for toy brands and content creators to film videos, unveil products and host events.
How is Toys ‘R’ Us making a comeback?
Toys “R” Us filed for Chapter 11 bankruptcy protection in September 2017 when it was approximately $5 billion in debt. The retailer liquidated its U.S. operations and closed its remaining stores the following year.
The brand began returning to physical retail in 2019, opening smaller stores in New Jersey and Texas. Both locations ultimately closed in 2021.
WHP Global acquired Toys “R” Us in 2021 and continued to rebuild the brand. In 2022, the company began opening Toys “R” Us stores in Macy’s stores nationwide. He then joined forces with Go! Retail Group will expand its standalone store presence.
Where else can shoppers find Toys ‘R’ Us?
The retailer’s U.S. presence extends beyond its standalone stores. Toys “R” Us has about 400 stores in Macy’s stores across the country.
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