The story stutters. The Europeans once again see themselves threatened with a tariff escalation by their American partner. On the evening of July 24, on his network, Truth Social, and as usual, with a lot of capital letters, the President of the United States accused the European Union (EU) of ” fly “ American companies. Donald Trump clearly did not digest the fine of 890 million euros that Brussels had imposed on Google the day before for its anti-competitive practices.
“The European Union will pay a very high price for this illegal behavior”writes the Republican president, announcing the launch of an investigation which will make it possible to justify customs duties “substantial as quickly as possible”. This risks spoiling the anniversary of the transatlantic deal concluded on the Republican billionaire’s Scottish golf course in Turnberry, Scotland, in 2025.
During this negotiation, the EU committed to removing its customs duties on the majority of American goods in exchange for taxes capped at 15% for European products entering the United States. Despite the glaring imbalance, Brussels preferred to emphasize the promise of predictability offered by the agreement. In mid-July, the European Commissioner for Trade, Maros Sefcovic, welcomed another “assessment (…) placed under the sign of stability and constructive cooperation”.
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