Adobe is integrating more AI into its products, including Photoshop, Premiere, Illustrator and InDesign, in a major product feature announcement at its MAX event in Miami. The company is also expanding the AI capabilities in its authoring tool, Firefly, and releasing a Model Context Protocol (MCP) that allows other chatbots like ChatGPT, Claude or Gemini to use Adobe features.
Adobe’s Firefly app is moving into Figma territory with a new private beta prototyping tool called Builder, which lets users create designs to show off their ideas. There’s also a new tool for creating branded graphics, as well as an image editing tool that lets you edit part of an image without changing other objects.
A new AI-powered video tool in Firefly will allow users to stitch together a video from clips and other elements such as images and sound effects. The company makes its agent proactive and always available so that he can get more context about his work and be present for any action. Adobe also lets users take quick actions, like removing the background or generating a thumbnail for a video.
The company has already added a ton of AI features in its apps like Photoshop, Express, Premiere, and Illustrator. At the MAX event, Adobe continues the trend. Photoshop gets a new relight feature and sliders for prompt-based generative styles; Premiere will have a new color grading system for professionals and an object removal feature for video; and Lightroom offers a way to correct blinking and a blemish removal tool.
Adobe already offers many third-party templates from companies like Google, Runway, ElevenLabs, Black Forest Labs, OpenAI, Kling, and ByteDance. One of its most recent acquisitions, Topaz Labs, releases two image models, called Wonder 4 for upscaling and denoising, and ImageHDR, for transforming standard images into HDR.
The company already has ChatGPT and Claude integrations to allow users to access some of its product features. Now, Adobe is releasing a local MCP to expose more features of its Creative Cloud apps to users.
Deepa Subramaniam, vice president of Adobe, told TechCrunch that the company was still determining which features to expose and would rely on user feedback.
“We’re still figuring out where, when, and how to draw the line. What we’re offering are a number of endpoints and features in Illustrator, Photoshop, After Effects, and Premiere. We’re just going to see how people use it, what they’re trying to do, and continue to show more. We don’t need or want to limit what the MCP endpoint can expose. What we really want to do is support that workflow creative, how you choose to do it,” Subramaniam said.
Last month, Dylan Field, co-founder of Adobe rival Figma, said at an event in India that MCP was not a perfect standard and benefited pioneering labs more.
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