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Costco is expanding its diaper selection with a new premium brand, but for now, shoppers won’t find it in the retailer’s warehouses.
The warehouse club now offers Kudos diapers exclusively online, with prices starting at $47.99 per pack, giving parents who shop on the company’s website another option alongside brands like Huggies, Pampers and Kirkland Signature from Costco.
According to the Costco website, Kudos diapers are available in sizes 1 through 6, with size 1 priced at $47.99 per pack, or about 34 cents per diaper. Shipping and handling charges are included, with delivery estimated in five to seven business days.
Unlike many conventional disposable diapers, Kudos products feature a 100% cotton liner that sits directly on the baby’s skin instead of a plastic liner, according to the manufacturer.
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Diapers on shelves at the grand opening of a Costco Wholesale store in Kyle, Texas, United States, Thursday, March 30, 2023. (Jordan Vonderhaar/Bloomberg via Getty Images / Getty Images)
Kudos also advertises its diapers as completely chlorine-free and OEKO-TEX Standard 100 certified. The company says its products are made without perfumes, lotions, natural latex, parabens or phthalates.
The company’s patented DoubleDry technology includes two absorbent layers designed to provide more than 12 hours of leak protection, according to the manufacturer.
The brand was founded by Amrita Saigal, an MIT-trained engineer and former Procter & Gamble employee, who set out to develop disposable diapers made with more cotton and less plastic.
Saigal discussed Kudos’ growth and expansion into Costco during an October appearance on World’s First Podcast. According to the episode’s published description, the company has sold more than 100 million diapers and is on track to generate more than $30 million in revenue in 2026.
The addition expands Costco’s online baby care offerings, although the retailer has not publicly confirmed whether it plans to bring Kudos diapers to its physical warehouses.
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FOX Business asked Costco if there were any plans to offer kudos to shoppers at their warehouse stores, but they did not immediately respond.
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