During Paramount Skydance’s latest earnings conference call, CEO David Ellison said it was “hard to imagine” that AI wouldn’t have a bigger impact on the film industry than CGI. In response to a question about the company’s AI outlook, Ellison said:
“I think when you zoom out and look at the production, AI really has the potential to be the greatest creative advancement in modern history. The last time we saw something similar was really, you know, the advent of CGI and digital composites in the early ’90s. This technology has given rise to amazing stories like Jurassic Park And Terminator 2and it’s hard to imagine that AI won’t have a bigger impact than that. And I personally think that this will be a fantastic lever for creativity.
Ellison gave Terminator as an example, describing how it cost $4 million, but “if you wanted to make this picture today, shot by shot, it cost between $60 and $70 million.” He then suggested that AI might be able to help: “We think these tools will help unlock more original storytelling by being able to make budgets more digestible to be able to take as many risks. »
Ellison said AI would “dramatically” reshape Paramount Skydance’s business, saying the company was developing its own AI tools. With these tools, Ellison says, “content will be easier to produce, projects across the organization will accelerate, and the way we work will transform.” He emphasized that “all of this makes the value of premium intellectual property and live events more valuable, not less.”
Ellison also noted that “in a world where AI is poor, we believe there will always be a premium for truly hand-crafted storytelling.” He added: “We also continue to believe that artificial intelligence is a tool for artists and will never replace them. »
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