Failed AI startup, Russian Diesel and some Nobel Prize winners: Planet Money: NPR

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After winning the Nobel Prize in Economics, what would be your first act? Buy a Corvette? Looking forward to your childhood bully? For co-winner Michael Woodford, his first act was… to proctor an exam. THE DAY Columbia professor Michael Woodford found out he and Robert Hall had won the Nobel Prize in economics, he returned to his classroom with the pithy title “Cognitive Mechanisms and Economic Behavior” to give an exam. He was welcomed into the classroom with cheers and applause. He raised his arms in triumph.


Michael Woodford, professor at Columbia University and winner of the 2026 Sveriges Riksbank Prize in Economic Sciences in Memory of Alfred Nobel

Michael Woodford, professor at Columbia University and winner of the 2026 Bank of Sweden Prize in Economic Sciences in Memory of Alfred Nobel.

Andrew Harrer/Bloomberg via Getty Images


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Andrew Harrer/Bloomberg via Getty Images

Future :

  • Character.ai is bankrupt. What can we learn from the decline of AI startups?
  • Why President Trump wants to import diesel fuel from Russia
  • Why stagflation was John Maynard Keynes’ Achilles heel

News we watch

When AI startups are sidelined, what’s left?

What you need to know: Character.ai is a company that lets you talk with a “companion” – an AI-powered fictional character, a historical figure, or whatever you decide to construct. It was released just before ChatGPT and quickly went viral thanks in part to its adoption on TikTok. It reached 28 million monthly active users at its peak.

Character.ai had a lot of engagement, a large customer base, a lot of talent… and Google quickly scooped them up for $2.7 billion in 2024. But Google didn’t buy the company and absorb it! No, this traditional “acquire“ This model would require all kinds of legal and regulatory approvals. Instead, they hired the founders (and other heavy hitters on the team) and purchased the non-exclusive license to the technology, leaving the company itself behind. It’s called a “reverse acquisition”, and it’s happened at least six times in the last two years with AI startups. This week, Character.ai files for bankruptcy (Chapter 11).


Some of the “Characters” available to users

Some of the “Characters” available to users

Gabby Jones/Bloomberg via Getty Images


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Gabby Jones/Bloomberg via Getty Images

Why it’s important: A “reverse acquisition” does not leave a company in the best position. After the deal with Google, Character.ai had to change its business model by abandoning the rather expensive LLM course and switching to AI character development. Its founders had left. Sure, the downsized company had $2.7 billion in the bank, but executives were still looking to raise cash as they struggled to monetize their user base.

So, is “reverse acquisition” the cause of the pain? Or was it a symptom of a larger problem? Character.ai has faced a mountain of litigation over alleged harm to minors and copyright issues from Disney. So what’s left? A once very promising business, which Disney is very excited to take over for part of it for $20 million.

Gn bussni

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