Good luck getting a cheap GPU. AMD is a ‘data center company,’ CEO says

While American voters may not be happy to hear it, AMD’s CEO is all for data centers.

“We are primarily a data center company; that is our profile,” Lisa Su said in an interview with Yahoo Finance. AMD’s data center business is expected to grow another 50% over the next three months, and AMD plans to double that growth as it approaches 2027, she said.

“We are extremely ambitious,” Su added. “I want to be the best partner for the world’s largest compute users,” as “AI and superintelligence become increasingly essential to every aspect of our lives and…business.”

Even though technology stocks were beaten this week following the US elections, AMD, Nvidia and their contemporaries are making record profits. Even though Nvidia is the most valuable company in the world, AMD still made a record $13.4 billion in the third quarter, almost 100% more than last year. A record 63% came from data centers.

“We are a technology company that has a lot of resources and the ability to expand our offering and expand our ability to help our customers and that’s what has led to (this) tremendous growth,” Su told Yahoo Finance.

None of this bodes well for consumer graphics cards, whose prices have exploded in recent months. Nvidia’s RTX 5090 has all but disappeared from online retailers, with the 5080 fetching well over MSRP. As for AMD, if its GPUs remain better value for money than those of Nvidia, its prices are no less encouraging and seem destined to follow those of Nvidia to the moon.

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The flagship RX 9070 XT currently costs over $900. While that’s $500 less than its Nvidia equivalent, the RTX 5070 Ti, it’s still $300 more than its launch price. The non-XT RX 9070 costs around $750, which is $200 more than its MSRP. Entry-level cards like the RX 9060 XT with 16GB of VRAM now also cost over $700. Only the 8GB cards are affordable, but even those cost over $500.

It’s clear from the prices, and even from Su’s statements, where AMD and other tech companies are focusing their efforts. We will have to see if voter reaction will slow this momentum in the United States. (Remember when Satya Nadella introduced Microsoft as “the Copilot company” in 2023?)

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