Updated October 19, 2026, 6:24 p.m. ET
Victoria’s Secret fans have a lot to say about the return of the coveted Fantasy Bra. And the comments don’t make you dream too much.
At this year’s Victoria’s Secret Fashion Show on Sunday, October 18, the iconic bra made a notable return to the runway with a surprise wearer: Kylie Jenner. Viewers and fans online weren’t exactly thrilled with the choice to have Jenner wear a coveted piece that has always been worn by longtime Angels.
Revealing the diamond design, created in partnership with luxury fine jewelry brand Jacob & Co, Jenner strutted down the catwalk in a bra made from 4,410 natural diamonds, bringing the total weight to 1,373.39 carats, with a singular 75.54 carat Natural Fancy Vivid Yellow diamond at the center. The blingy bra also came with a hefty price tag, with a total value of $50 million, making this dreamy design the most expensive fantasy bra of all time.
For her glitzy moment on the runway, Jenner dressed the historic piece with fluffy white wings and an all-white underwear set for a sparkling show that made for one of the most talked about and controversial moments of the evening.
Although the KHY founder was also supported by her mother, Kris Jenner, and her boyfriend, Timothée Chalamet, who were spotted cheering her on from the front row, many online commenters weren’t as supportive.
“I have nothing against Kylie Jenner, but putting her in the Fantasy Bra instead of a career model was a missed opportunity,” one user wrote on Threads. “Victoria’s Secret had already gotten attention. What it needed was to restore the prestige of being an angel.”
Another user said: “The Fantasy Bra has always meant something special to VS fans like me. That’s why this decision is disappointing. Who else feels the same way?”
Originally designed in 1996 and first worn by Claudia Schiffer, the famous diamond bra was last created for the 2018 VS Fashion Show. Worn by Elsa Hosk that year, tThe “Dream Angels Fantasy Bra” was designed by Swarovski and encrusted with 21,000 diamonds.
Over the years, the iconic bra, which often costs more than $1 million, has been worn by famous angels such as Tyra Banks, Heidi Klum, Adriana Lima, Karolina Kurkova, Miranda Kerr, Candice Swanepoel, Alessandra Ambrosio and Jasmine Tookes.
After Sunday’s show, longtime fans of the brand said the Fantasy Bra’s return should have been an opportunity for one of the OG Angels. In particular, fans highlighted Lima and Ambrosio, who were celebrating their 21st and 20th show anniversaries, respectively.
One Threads user explained that Jenner’s presence on the show wasn’t necessarily “the problem.” Rather, it was about seeing the “Holy Grail” of Victoria’s Secret products on an angel, and that’s how the bra became iconic in the first place.
“Alessandra Ambrosio waited 15 years to have her first bra, the ADRIANA LIMA for 9, the Candice (Swanepoel) for 7. It’s like wearing the ultimate crown that made you AN ICON… so yes, I’m angry,” the quote concludes.
On Instagram and TikTok, users left their thoughts on Victoria’s Secret posts featuring Jenner.
“The audience didn’t get the show they deserved and the models didn’t get the recognition they deserved,” one Instagram user commented on a behind-the-scenes photo of Jenner wearing the bra.
Others also touted Rosie Huntington-Whiteley and Barbara Palvin as OG Angels they would have loved to see wear the bra.
“Kylie of all people??? Really…should have been an OG model,” one commenter said, while another wrote, “You had Rosie, Candice or Barbara, no words.”
One user even went so far as to bring up Kendall Jenner, saying the older sister “would have been a better fit.”
In a recent interview with Vogue, Adam Selman, creative director at Victoria’s Secret, shed some light on the brand’s decision to choose Jenner for the Fantasy Bra honor.
Calling the reality star a “cultural powerhouse,” Selman said, “Kylie really extends beyond fashion, beyond culture, beyond television, beyond any singular thing.” It’s exactly the same as us. The show is so great, it’s pure entertainment, and I think she’s a big catalyst for that.
Despite the criticism, Jenner made the most of the moment. After the show, the Kylie Cosmetics founder shared a series of behind-the-scenes photos on her Instagram story. In a close-up photo of the diamond bra, she wrote: “Best day ever.”
On Monday, October 19, the star shared a series of photos and videos to her Instagram feed, including close-up clips of her sparkling bra, behind-the-scenes photos of herself in Victoria’s Secret’s famous pink-striped dress, and additional snaps with angels like Bella Hadid and Alex Consani.
“ALWAYS DREAM… thank you @victoriassecret!!! A moment I will never forget,” Jenner captioned the carousel.
Gn entert
