- Five of the ads either positively portray her Democratic challenger, Scott Colom, or attack Hyde-Smith for her record in the Senate, largely portraying her as an out-of-touch senator who cares more about her wealthy donors. The other two ads are for down-ballot races.
Zoom out: The Epstein survivor ad ran more than 1,200 times in the past week, costing the left-wing super PAC New Deal for All more than $329,000, per AdImpact.
- In the ad, Jena-Lisa Jones condemns Hyde-Smith for her vote on the Epstein files and urges Mississippians to vote against her to protect their children.
- That vote, which passed 51-49 last year, indefinitely postponed an amendment that would have required full disclosure of the Epstein files by then-Attorney General Pam Bondi.
- “I want transparency and I support releasing information that can legally be released while still protecting Epstein’s victims. But a procedural vote on an amendment is not the same as saying Epstein’s records should remain secret,” Hyde-Smith said in a statement to the Mississippi Free Press.
The Hyde-Smith campaign launched his own attack on Colom, calling him a “transgender advocate” and calling him “the most radical Senate candidate of our lifetimes.”
- The ad aired more than 2,800 times in the Mississippi and Memphis, Tenn., television markets in the 30 days since its Sept. 10 debut, costing the senator’s campaign more than $854,000, per AdImpact.
- Hyde-Smith’s campaign appears to have backed away from the ad, spending less than $150,000 to run it between October 19 and 26.
The bottom line: Hyde-Smith should still win, but the race is much closer than expected.
- As President Trump said Monday at a rally for Hyde-Smith in Corinth, Mississippi: “I’m here because Cindy is doing great, but I just have to make sure.”
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