With early Scout development prototypes already underway, the automaker is on track to bring the Traveler SUV and Terra pickup to market. Production of the first two models will begin sometime in 2027, and the first customer models will roll off the line in 2028.
Ahead of this possible production date, Scout shared data showing which customers could upgrade to the brand’s new pickup and SUV. During a media presentation at its Blythewood, South Carolina, manufacturing plant, the automaker gave an overview of its potential customer base, and the data is interesting.
Scout Traveler Trail Ready Concept
Photo by: Scout Motors
Who books the traveler?
Scout currently has around 212,000 cumulative reservation holders for its two new models. Of these reservation holders, most currently own vehicles from brands like Ford, Jeep and, of course, Rivian and Tesla.
Scout data shows that the number one The vehicle owned by current SUV Traveler reservation holders is the Ford Bronco, followed closely by the Jeep Wrangler. Given that the Traveler is a direct competitor to both of these models, the data isn’t that surprising.
But further down the list, things get interesting. Current F-150 owners have shown a lot of interest in the Traveler, while Tesla Model Y and Model 3 owners rank sixth and seventh, respectively. Rivian R1T customers are currently ninth on the Scout list for the Traveler:
- Ford Bronco
- Jeep Wrangler
- Ford F-150
- Ford Mustang Mach-E
- Toyota 4Runner
- Tesla Model Y
- Tesla model 3
- Jeep Grand Cherokee
- Rivien R1T
- Toyota Tundra
Photo by: Jeff Perez / Motor1
Who wants Terra?
Unsurprisingly, Terra reservation holders also largely drive Ford vehicles. The F-150 and Bronco rank first and second in Scout’s customer data, while the Wrangler comes in third and Tesla falls to fourth.
Other trucks like the Jeep Gladiator and Ford Maverick aren’t far behind either, with the Toyota Tacoma a bit further down the list:
- Ford F-150
- Ford Bronco
- Jeep Wrangler
- Tesla Model Y
- Jeep Gladiator
- Ford Maverick
- Toyota Tacoma
- Tesla model 3
- Ford F-150 Lightning
- Rivien R1T
It must be said that not all of the 212,000 reservation holders for the Terra and the Traveler will become customers. However, Scout is optimistic that he will be able to convert many of them.
We’re a few years away from seeing these models on the road, but early data offers some interesting insights into who might make the switch.
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