The best new watches from New York Watch Week 2026

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Over the decade, New York Watch Week has grown from a small affair to a sprawling calendar of events featuring everything from major luxury brands to the most exciting players in the independent scene. Most importantly for us, the event has grown big enough to require brands to not only show up to meet collectors at events like WatchTime and WindUp Watch Fair, but also reward us with brand new pieces.

There’s no shortage of stunning watches launching this week from Ming, TAG Heuer and Brew. To be honest, not all of the pieces below are technically NYWW is coming out, but this week has swelled enough that brands are now filling the calendar to take advantage of the extra eyes on the industry.

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